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B&Q Spring/Summer Launch Build | Paramount Bar, Centre Point
B&Q's Spring/Summer 2013 launch at Centre Point's Paramount Bar.
The Brief
Showcase B&Q's new product range in a memorable, photogenic environment that took full advantage of Paramount Bar's panoramic London views.
Our Approach
Our team built curved walls and floating shelves and integrated the existing bar into the new product display. The signature moment came from a request for 700+ painted jam jars: our scenic team developed 160 unique colours from scratch through extensive paint testing, then applied them at scale. Bespoke shelving units were built to display the jars and lit with LED strip lighting, turning the colour story into a glowing wall.
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