Huda Beauty Selfridges Window Display | Selfridges, London
An iconic pink window display for Huda Beauty at Selfridges London.
The Brief
Deliver a window that read 'Huda Beauty' at a glance from Oxford Street, anchored by three differently sized trophies on stepped plinths and framed by Huda's signature pink palette.
Our Approach
Our design team produced three different trophies sized to sit on three different plinth levels, crafted from lightweight polystyrene with a jesmonite-style finish, sanded, filled and then sprayed in matte paint. Three shades of pink came together: matte pink trophies, fluorescent pink raised flooring and solid pink vinyl on the back wall, framed by an aluminium structure with integrated pink LED. The final touch was Huda's own eyelashes carefully placed on the trophies to symbolise brand success.