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Replay Hyperflex Jeans Launch Build | Selfridge Hotel, London
An Italian-style HYPERFLEX jeans launch at the Selfridge Hotel.
The Brief
Create a fashion exhibition that showcased the stretch and movement of the new denim, supported parkour performers as the live demonstration of fit, and entertained a 300-strong VIP guest list with bars, food stations and music.
Our Approach
Our workshop produced raised platforms built specifically for parkour performance, allowing athletes to leap and roll while demonstrating the jeans' flexibility. Scaffold clothes displays suspended product within purpose-built structures, while chain-link seating areas added an industrial fashion edge. The build also included several bespoke bars, food stations and a DJ booth, all fabricated from our workshop.
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