Samsung Sponsorship at Tough Mudder
Trinity Set & Stage built Samsung's nationwide Tough Mudder roadshow — a touring shipping container brand activation by London set builders with DJ booth, interactive cycling challenge and ledge-jump obstacle.
The Brief
Samsung briefed Trinity Set & Stage to design and build a transportable bespoke brand activation London structure for their national Tough Mudder sponsorship roadshow. The brief called for a single touring asset that could be craned into multiple Tough Mudder event sites across the UK, displaying Samsung devices to thousands of endurance enthusiasts, hosting a live DJ booth and offering an interactive cycling challenge alongside the 'total ledge' jump obstacle. As a set builder London brands trust for complex touring builds, Trinity Set & Stage was tasked with engineering a shipping container structure tough enough to be hit by participants, robust enough to be loaded and craned repeatedly, and graphically striking enough to compete with the noise of a 25,000-runner event — a uniquely demanding event production London challenge.
Our Approach
Trinity Set & Stage's design and engineering teams approached the Samsung Tough Mudder build as a structural challenge first and a brand activation London visual second. The shipping container was specified with even-load structural reinforcement, custom-engineered hinged doors that survived repeated motorway transit at 70mph, and a vinyl graphic system rated for high winds. We brought in scaffolding partners to add the DJ booth and ledge-jump obstacle, with the entire installation crane-loaded into each Tough Mudder venue across the UK. The same touring-grade engineering and brand-led scenic finish underpins our PR stunt portfolio including the Jägermeister Van (/case-study/jagermeister-van/) and our music activation work for Warner Music BRIT Awards after party (/case-study/warner-music-brit-awards-after-party/).
