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Sharp's Brewery Taste of London Build | Regents Park
Three Sharp's Brewery zones built at Taste of London.
The Brief
Deliver three distinct experiences across the Sharp's footprint: a secret tasting crate inside the VIP Lounge marquee, a relaxed beach bar for general festival-goers, and a brand-new activation called The Beer Confessional.
Our Approach
We split the crew across all three areas. The secret tasting crate was placed at the front of the VIP setup for maximum visibility before opening up into an exclusive Sharp's-only tasting room. A 5m x 5m tent was kitted out as a beach bar with sand, palm trees and beach furniture. The new Beer Confessional was built as a confession-box style booth where festival-goers atoned for past beer choices and walked away with a free Sharp's in return.
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