Tony's Chocolonely UK Launch Pop-Up | Greek Street, Soho
A three-room Tony's Chocolonely UK launch pop-up in Soho.
The Brief
Create three connected rooms over a three-day weekend that introduced the brand, taught customers about the chocolate trade and celebrated London, all backed by digital and social campaigns.
Our Approach
The first room was an immersive audio-visual telling the story of Tony's mission, with wall vinyls produced by our team to talk visitors through the brand. The second room was London-themed, anchored by a wall mural of a London bus made from chocolate, a chocolate-filled phone box and a chocolate 'chandelier' that Trinity designed and made from metal rings, with chocolate bars invisibly suspended on fishing line. A 'chocolate bar' served (yes) chocolate, and a vast tower of chocolate bars was cleverly built around a hollow boxed core to minimise product wastage.