Urban Bliss Exhibition Stand | Pure London, Kensington Olympia

An exhibition stand built for fashion brand Urban Bliss at Pure London.

The Brief

Deliver a stand that lived up to Urban Bliss's 'We Believe In Individualism' slogan and held its own on a busy buyers' show floor.

Our Approach

Our design team created a backdrop styled as an urban brick wall, picking up the brand's street-style heritage. The trademark Urban Bliss lettering was fixed to the wall, and the build crew installed a steel truss above the stand as a secure rigging point for the spotlights that illuminated the brand mark. The combination gave the stand depth, drama and a relaxed visual identity in a hall otherwise wall-to-wall with retail booths.