Captain Morgan
A six-week Captain Morgan brand activation at Brixton Jamm — bespoke bar build, LED feature, immersive graphics and pub-game pods by London set builders Trinity Set & Stage.
The Brief
Reimagine the existing outdoor space at Brixton Jamm into a six-week immersive Captain Morgan activation that could handle 1,000+ guests, withstand the run-length and feel unmistakably 'Captain'.
Our Approach
We built a facade over the existing shipping container and applied digital print graphics to create a Captain Morgan branded bar. Foamex board graphics dressed the existing structures, entrance gate and entrance way, and we built an LED light box above the entrance that could be seen far and wide across Brixton. The existing outdoor pods were adapted and rebranded for classic pub games. The back of the entrance way became a photo-opportunity wall with graphics, 3D lettering and a tropical flower header, while an existing flower wall was upgraded with bespoke LED light feature graphic panels for a Tiki Time vibe. Materials were selected for six-week durability.
