Chang Sensory Trails
Trinity Set & Stage designed and built Chang Sensory Trails 2018 at Last Days of Shoreditch — a three-zone immersive Chang Beer brand activation, bespoke bar build and London set builder programme.
The Brief
Take the overall Chang Sensory Trails event design and branding, agreed in close collaboration with Chang Global in Singapore and the Chang UK team, and adapt it to Last Days of Shoreditch's indoor/outdoor footprint, after the venue had been dark for five months.
Our Approach
The entrance was engineered to grab passers-by from a distance: three 'Food, Art, Music' light boxes, a freestanding six-layer bottle arch picked out in LEDs, and large brand panels flanking the gates, plus Chang's takeover of the three billboards above the entrance. Inside, three themed zones, Chang Street, Chang Garden and Chang Music, each received their own scenic identity, from Asian cartoon/graffiti graphics in the Street zone, to neon columns, themed food booths and vine-fronted greenery in the Garden, to LED cube frames, lit seating cubes, a band stage and a giant boombox light box in the Music zone.
